About Us

Mission

To see lives transformed personally and professionally through God’s power and love – one individual at a time.

Vision

To create opportunities that will educate, engage and empower people to actively pursue a Christ-centered lifestyle and approach to leadership.

Values

To invest time, talents and treasures locally, nationally and internationally for the purpose of positively impacting youth and adults.

Sports Leadership Values

To invest time, talents and treasures locally, nationally and internationally for the purpose of positively impacting athletes, coaches, parents, as well as other youth and adults; and to demonstrate a steadfast commitment to God and His Word through Service, Integrity, Excellence and Personal Development.

  • Service: We will model Jesus’ example of serving.
  • Integrity: We will demonstrate Christ-like wholeness privately and publicly.
  • Excellence: We will honor and glorify God in all we do.
  • Personal Development: We will invest in people and encourage mental, physical and spiritual growth.

Fred Crowell, Founder and CEO

Fred Crowell, at the age of 23 became the youngest Division I coach in America, coaching at both University of Alaska Fairbanks and then Samford University. He left college coaching and joined CRU as the first coach of Athletes in Action, a program facing the best college teams around the world night after night, sharing a message of community and wholeness, and developing into one of the winningest exhibition teams in the history of basketball. Crowell dreamed of a basketball camp that would train athletes to win both on and off the court. He wanted a program that would provide the best basketball training; create an atmosphere of encouragement, hard work, respect and compassion; and teach athletes to compete not only physically but with their hearts and mind. So he founded NBC Camps in 1971 (now the largest overnight basketball camp in the USA) and Sports Leadership in 2004. Fred is also the bestselling author of Meet My Head Coach and a basketball training manual for coaches.

CONTACT

NEWSLETTER UPDATES

There are many opportunities for you to partner with Sports Leadership to help young adults become the best leaders they can be. Please contact us if interested! Thank you for joining our team. We will keep you updated through our newsletter how Sports Leadership is making a difference:  Building Leaders – Building Community.